Job Description
We are looking for a highly experienced PPC Specialist to manage paid campaigns for SaaS products for both domestic and international markets. The role is suitable for a product-based or service-based company working with B2B or B2C SaaS.
Roles & Responsibilities for PPC Specialist
- Plan, create and manage PPC campaigns for SaaS products across Google Ads, Meta Ads, LinkedIn Ads, etc.
- Run campaigns targeted to both Indian and international audiences (geo targeting, time zones, currencies where required).
- Conduct keyword research, audience targeting and competitor analysis for multiple markets.
- Create and test ad copies, landing pages and extensions to improve CTR and conversion rate.
- Monitor daily performance of campaigns and optimize for CPL, CAC and ROAS.
- Set up and track conversions using Google Analytics, Tag Manager, and other tools.
- Prepare weekly and monthly performance reports with insights and recommendations.
- Collaborate with sales, marketing and product teams to align campaigns with business goals.
Qualification and Requirement
- 3+ years of strong experience in PPC / Performance Marketing.
- Proven experience running campaigns for SaaS products (product or service company, domestic and/or international).
- Excellent knowledge of Google Ads; experience with LinkedIn Ads and remarketing is preferred.
- Strong knowledge of LinkedIn Recruiter, Boolean search techniques, and social recruiting tools.
- Data-driven mindset with strong analytical and reporting skills.
