We are looking for a results-oriented PPC Specialist to plan, manage, and optimize paid advertising campaigns across search and social platforms to drive traffic, leads, and conversions.
Key Responsibilities:
- Plan, execute, and optimize PPC campaigns across Google Ads, Bing Ads, and social platforms
- Conduct keyword research, audience targeting, and bid management
- Create, test, and optimize ad copies and creatives
- Monitor campaign performance, budgets, and KPIs such as CPC, CPA, and ROAS
- Perform A/B testing on ads, audiences, and landing pages
- Analyze performance data and prepare campaign reports
- Coordinate with design, content, and marketing teams to improve campaign outcomes
Requirements
- Bachelor's degree in Marketing, Business, or a related field
- 16 years of experience in PPC or performance marketing roles
- Strong hands-on experience with Google Ads and paid social platforms
- Proficiency in analytics tools like Google Analytics and Ads Manager
- Strong analytical and optimization skills
- Ability to manage multiple campaigns and budgets simultaneously
Benefits
- Competitive salary package
- Performance-based incentives
- Learning and professional development opportunities
- Career growth and advancement
