PPC & Paid Ads Specialist

zazzy is a B2B marketing agency that helps startups and enterprises generate demand, build brands, and convert prospects into customers. We work as an embedded marketing partner, operating as an extension of our clients teams rather than a vendor that ships deliverables and disappears.

With offices in the USA, Dubai, and India, we serve B2B companies across industries with integrated marketing strategies that connect directly to pipeline and revenue. Our team combines creative excellence with commercial discipline, and we measure success in qualified opportunities generated.

We are looking for a PPC and Paid Ads Specialist who understands that B2B paid media operates on fundamentally different principles than D2C or ecommerce advertising. The ideal candidate thinks in terms of pipeline contribution and cost per qualified opportunity, with a clear understanding of how ad spend connects to revenue outcomes.

You will own paid media strategy and execution across our client portfolio, primarily Google Ads and LinkedIn Ads. You will work closely with our SEO, content, design, and conversion optimisation teams to build full-funnel campaigns that drive measurable business outcomes for B2B companies with complex sales cycles.

This role requires someone who connects ad spend to revenue, holds informed opinions about landing page strategy, and presents results in language that CEOs and CFOs actually care about. Campaign setup and bid optimisation are table stakes; the real value lies in commercial thinking.

• Build and manage full-funnel paid campaigns across Google Ads and LinkedIn Ads for multiple B2B clients
• Develop targeting strategies for B2B buying committees on LinkedIn and intent-based keyword strategies on Google
• Manage client budgets ($5K to $50K/month) with a clear pipeline-efficiency mindset
• Set up tracking infrastructure: GA4, UTM frameworks, conversion tracking, CRM integration
• Build reporting that ties paid media to pipeline metrics, not just platform metrics
• Collaborate with zazzy's design team on landing page strategy and A/B testing
• Support ABM initiatives with targeted LinkedIn campaigns

Must-Have

• 4-6 years managing Google Ads and LinkedIn Ads for B2B clients
• Understand of B2B sales cycle process and working on MQL targets accordingly
• Strong GA4 and attribution knowledge
• Comfort reporting on pipeline contribution and revenue influence, not just CTR and CPC
• Budget management discipline across multiple client accounts

Preferred

• ABM campaign experience on LinkedIn
• Familiarity with HubSpot or Salesforce and how paid data flows into CRM
• Landing page optimisation understanding
• Experience in a multi-client agency environment
• Background with B2B SaaS or technology companies

Your campaigns influence six-figure enterprise deals, with direct visibility into how paid media translates to revenue. You work deeply with 4 to 6 clients rather than managing 30 accounts at surface level. And your work connects to the full marketing ecosystem: SEO, content, design, and conversion optimisation all working together.

As zazzy scales, this role grows into a paid media lead position.