Job Overview
We are looking for a results-driven PPC & SEO Specialist to manage and optimize our digital marketing campaigns. The ideal candidate will be responsible for improving search engine rankings, managing paid advertising campaigns, increasing website traffic, and generating high-quality leads through data-driven strategies.
Key Responsibilities
- Conduct keyword research, competitor analysis, and market research to identify opportunities for both organic and paid search.
- Plan, execute, and optimize SEO strategies and PPC campaigns to increase website traffic, visibility, and conversions.
- Manage and optimize paid advertising campaigns on platforms like Google Ads, Microsoft Ads, and Meta Ads Manager.
- Perform on-page, off-page, and technical SEO optimizations including meta tags, site structure, page speed, and backlink strategies.
- Create and optimize ad copies, landing pages, and website content to improve engagement and conversion rates.
- Monitor campaign performance, analyze data, and optimize strategies using tools like Google Analytics, SEMrush, Ahrefs, and Google Search Console.
- Conduct A/B testing for ads, keywords, landing pages, and targeting strategies to maximize ROI.
- Track KPIs such as organic rankings, traffic growth, CPC, CPA, and conversions, and prepare regular performance reports.
- Stay updated with the latest search engine algorithms, advertising trends, and digital marketing best practices.
