Company Description
Creanovation Technologies Pvt. Ltd. (CTPL) is a forward-thinking EdTech startup focused on driving the digital transformation of the higher education ecosystem. The company leverages deep technology and a sustainable business model to deliver innovative solutions, including Student Relationship & Engagement Management (SREM), Digital Admissions, NextGen Academy, and Cashless Campus. These services are designed to empower colleges and universities by improving efficiency, optimizing resources, and aligning educational programs with market needs. Located at the intersection of education and technology, CTPL is committed to enhancing the higher education system through digital advancements.
Role Description
This is a full-time on-site role for a PPC (Pay-Per-Click) Manager, based in Gurugram. The PPC Manager will be responsible for planning, executing, and optimizing paid digital marketing campaigns to drive lead generation and brand growth. Daily tasks include creating and managing campaigns on various social media platforms, analyzing web analytics data, optimizing ads for improved performance, and collaborating with the marketing team to align strategies with business goals. The role requires close monitoring of trends and tools relevant to digital marketing to ensure continued success.
Qualifications
- Proven skills in Social Media Marketing and Lead Generation
- Expertise in Digital Marketing strategies, including PPC campaigns
- Proficiency with Web Analytics tools to assess campaign performance and drive improvements
- Strong background in Marketing, with an ability to develop and implement advertising strategies
- Detail-oriented with excellent analytical, communication, and organizational skills
- Experience in budget management and achieving ROI metrics is a plus
- Bachelor's degree in Marketing, Business, or a related field is preferred
- Familiarity with the education sector or EdTech products is an added advantage
