PPC Manager

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Early Applicant

Job Description

Develop and execute PPC strategies aligned with business goals.
Plan, create, and manage paid campaigns on platforms such as Google Ads, Microsoft Advertising, Meta Ads, LinkedIn, and TikTok.
Conduct keyword research, audience targeting, and competitor analysis.
Write compelling ad copy and coordinate with designers for creative assets.
Set up conversion tracking, pixels, and event tracking.
Monitor daily campaign performance and optimize bids, budgets, and targeting.
Perform A/B testing on ads, landing pages, and audience segments.
Analyze performance metrics such as CTR, CPC, CPA, conversion rate, and ROAS.
Prepare weekly and monthly performance reports with insights and recommendations.
Manage advertising budgets efficiently to maximize ROI.
Stay updated with platform algorithm changes and paid media trends.
Collaborate with SEO, content, and social media teams for integrated campaigns.
Handling all key client accounts and communication.
Must have the hands-on experience in Ad copies, creative videos and Ad.
Efficiency and authorise to manage team and handling team.

Requirements

Bachelor's degree in Marketing, Business, or related field.
Proven experience managing PPC campaigns.
Strong knowledge of keyword research and bid management.
Experience with analytics tools such as Google Analytics and conversion tracking tools.
Analytical mindset with strong data interpretation skills.
Excellent ad copywriting and communication skills.
Strong attention to detail and time management abilities.
Knowledge of analytics tools (native platform insights, Google Analytics, etc.)