PPC Executive

• Develop, implement, and manage PPC campaigns across Google Ads, Bing Ads, and social media platforms.
• Conduct keyword research and selection to optimize campaigns for maximum ROI.
• Monitor and analyze campaign performance, making data-driven adjustments to improve results.
• Create compelling ad copy and landing pages that drive conversions.
• Manage budgets and bids to ensure efficient allocation of resources.
• Stay up-to-date with industry trends and best practices in PPC and digital marketing.
• Collaborate with cross-functional teams, including SEO, content, and design, to align marketing strategies.
• In-depth knowledge of Google Analytics 4 to understand user behavior and define custom events to track conversion.
• In-depth knowledge of Google Tag Manager to implement custom events based on user behavior and track conversion.
• Prepare and present regular performance reports and insights to stakeholders.

Personal Attributes

• Strong analytical and problem-solving skills.
• Excellent attention to detail and organizational abilities.
• Ability to work independently and as part of a team.
• Creative thinker with a passion for digital marketing.
• Strong communication skills, both written and verbal.
• Results-oriented with a focus on achieving targets.

Education and Qualification

• Bachelor s degree in Marketing, Business, or a related field.
• Proven experience in managing PPC campaigns (1-2 years preferred).
• Familiarity with Google Ads, Bing Ads, and Meta advertising platforms.
• Knowledge of web analytics tools (e. g. , Google Analytics, Google Tag Manager, Taboola).
• Google Ads certification is a plus.