PPC Executive

Detailed Job Description:-

We are looking for an experienced PPC Executive to manage and optimise paid advertising campaigns across Google Ads, Meta (Facebook/Instagram) Ads, and other paid media channels. The role requires strong campaign ownership, analytics capability, and ROI-driven strategy.

Must-Have Skills:

• Google Ads
• Facebook/Instagram Ads (Meta Ads Manager)
• Keyword research and competitor analysis
• Campaign optimisation (CTR, CPC, CPA, ROAS)
• GA4 setup and reporting
• Conversion tracking
• Google Analytics
• Google Tag Manager
• A/B testing
• Excel / Google Sheets
• Analytical and detail-oriented approach

Good-to-Have Skills:

• Remarketing
• Audience segmentation
• Lead generation campaigns
• Programmatic or display advertising knowledge