PPC Executive

Responsibilities:

• Manage the company's Pay-Per-Click (PPC) campaigns under the guidance of the Marketing Manager.
• Conduct in-depth analysis and A/B testing to identify strong and relevant keywords for campaign optimization.
• Create and execute targeted ad campaigns, including ad copywriting and landing page testing.
• Collaborate with internal teams and external vendors to develop compelling ad creatives and messaging.
• Provide regular performance reports and insights to improve campaign effectiveness.
• Track and report Return on Investment (ROI) for all PPC campaigns.
• Monitor competitors PPC strategies and keywords.
• Ensure campaign budgets are tracked and maintained accurately.
• Stay updated with the latest trends, tools, and updates in digital advertising and PPC platforms, CRO tool expertise

Requirements:

• Bachelor's degree in Marketing, Business, Communications, or a related field.
• 3 - 4 years of hands-on experience in PPC or Digital Marketing roles.
• Proficiency in tools like Google Ads, Google Analytics, Google Tag Manager, and related platforms.
• Strong analytical skills with the ability to interpret complex data sets.
• Advanced proficiency in Microsoft Excel (pivot tables, lookups, data visualization, etc.).
• Excellent communication and collaboration skills to work with cross-functional teams.
• Experience managing medium-sized budgets and delivering measurable results.
• Familiarity with AI tools and their application in digital marketing is a plus.