PPC Analyst

Job description

• Developing, executing, and optimizing cutting-edge digital campaigns from conception to launch
• Working cross-departmentally to align campaign strategies and goals across the organization
• Providing ongoing actionable insights into campaign performance to relevant stakeholders
• Defining, measuring, and evaluating relevant paid media KPIs.
• Building out media buys for various ad platforms and overseeing the day-to-day execution of paid media
• Launch and Overseeing Paid campaigns and side-by-side optimize various PPC campaigns side
• Conducting in-depth keyword and website research, ad grouping, and audience targeting
• Maintaining knowledge of industry best practices and new technologies materials.
• Be involved in keyword selection and audience targeting
• Monitor budget and adjust bids to gain better ROI
• Produce date-right reports to the management
• Maintain partnerships with PPC ad platforms and vendors
• Keep updated with the latest trends in the paid marketing ecosystem and adapt to Xylem s Digital approach.

Educational Qualification

BSc/BA, BBA, Masters in Marketing, Digital Media, or a related field. AdWords and other certifications are Mandatory.