Role: Performance Strategy Lead Google Ads
Location: Perungudi, Chennai (Work From Office)
Shift: MonFri, 2:00 PM 12:00 AM IST (US/UK aligned)
Company: BigBoost AI Private Limited
Website: https://bigboost.agency/
Locate us: https://share.google/mwYMo29VdSF6GSBk6
Why this role existsWe're scaling our client portfolio across US/UK markets. This role is for someone who can own outcomes end-to-end: strategy, communication, execution, and performance narratives.
What your day will look like (real work, not buzzwords)- Start with account checks: pacing, search terms, CPAs/ROAS, funnel drop-offs, anomalies.
- Build and ship testing plans: keywords, creatives, landing page angles, audiences, bidding and structure.
- Write and iterate your own ad copies (message-market fit first, not generic templates).
- Prep client-ready insights: what changed, why it changed, what we do next.
- Join US/UK client calls and lead with clarity: performance story, priorities, trade-offs, next steps.
- Update decks, weekly/monthly reports, and pre/post-meeting reviews with clean data.
- Mentor / guide team members and own delivery quality across accounts.
What you'll own- Google Ads first: Search, PMax, Shopping, YouTube (as relevant), structure, measurement, scaling.
- Client growth strategy across B2B, B2C, D2C, e-commerce (US/UK).
- Cross-channel performance coordination with strong working knowledge of Meta Ads.
Must-have (to keep the bar high)- 45+ years in performance marketing, with strong hands-on Google Ads ownership.
- Agency experience (client-facing). You should be comfortable with multiple accounts, fast cycles, and high accountability.
- Clear communication: can explain performance to founders, marketing leads, and stakeholders.
- Strong fundamentals: tracking mindset, experimentation discipline, budget pacing, and optimization hygiene.
- AI-first approach: uses AI tools to move faster (research, ad copy iterations, analysis, reporting), while keeping human judgement on strategy.
Big plus (nice to have)Experience with any of these platforms/ecosystems:
- Amazon Ads, TikTok Ads, Reddit Ads, Pinterest Ads
- Shopify and e-commerce growth loops
Experience expectation (budget + scale)- Proven experience handling high-spend accounts on Google + Meta, with performance responsibility (not just execution support).
ApplyEmail your resume + a short note on 23 accounts you've scaled (what you did + impact):
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