Performance Specialist

About Testsigma

Testsigma is the category-defining low-code test automation platform. We make it fast and easy for QA teams to automate testing at speed and scale — without needing to write code. Teams author test cases in plain English and run them across thousands of browsers and devices.

Our customers include Cisco, Samsung, Bosch, Honeywell, and the American Psychological Association. We are backed by Accel, MassMutual, and Strive, and headquartered in San Francisco with engineering teams in Bangalore.

The Role

We are hiring a Senior Performance Marketing Lead to own paid pipeline generation across our highest-priority growth channels. This is a full-ownership role — not a campaign execution seat. You will build and run our paid search, ABM, Reddit, and intent-based programs (Capterra, G2) end-to-end, and be directly accountable for MQL quality, CAC efficiency, and paid contribution to ARR.

You will work closely with marketing and sales leadership. Your output is a pipeline, not impressions.

If you are looking for a well-defined playbook and a quiet calendar, this is not the right role. If you want to build the performance engine at a high-growth B2B SaaS company and own the outcomes, read on.

What You Will Own

• Full-funnel paid search across Google and Bing — branded, non-branded, competitor, and category terms targeting QA leads, engineering managers, and VP-level buyers in mid-market and enterprise
• LinkedIn ABM programs: matched account audiences, account engagement scoring, pipeline influence tracking — built in coordination with sales
• Reddit advertising — community and interest targeting, creative testing, conversion benchmarking for a technical B2B audience
• Intent-based platforms: Capterra and G2 — budget management, review strategy, lead quality
• Paid budget allocation across all channels with weekly spend-vs-performance accountability
• Attribution infrastructure: UTM governance, pixel and tag management, GA4 configuration, CRM pipeline connection
• Looker Studio dashboards and stakeholder reporting — weekly for marketing, monthly for leadership
• Structured A/B and multivariate testing across ad copy, creative, and landing pages — with documented learnings that drive decisions
• CAC, MQL-to-SQL conversion rate, and pipeline contribution — tracked, reported, and improved over time

What You Must Have Done Before

Non-negotiable:

• 4–6 years in performance marketing with direct ownership of paid search budgets above $300K/year
• 2+ years in a B2B SaaS company — you understand the enterprise buying cycle and how paid fits into it
• Hands-on ABM execution — you have built and run 1:few or 1:many paid ABM programs, not just assisted or planned them
• Google Ads expertise including Remarketing, Display, Discovery, and Performance Max — not just search campaigns
• LinkedIn Ads with account-level targeting — matched audiences, job function layering, seniority filters
• Attribution setup experience — you have built or rebuilt UTM systems and connected paid data to CRM pipeline stages
• Looker Studio — you have built dashboards that leadership actually uses, not just exports they ignore

Strong-to-have:

• Reddit Ads with measurable B2B conversion outcomes
• Capterra or G2 campaign management with a documented ROI
• BigQuery for joining ad platform data with CRM data
• Experience presenting paid performance directly to C-suite or board stakeholders

Requirements at a Glance

Required

• 4–6 years performance marketing
• 2+ years B2B SaaS
• Paid search ownership >$300K/year
• ABM execution (not just planning)
• Google Ads — full suite incl. PMax
• LinkedIn account-level targeting
• Attribution setup (UTM + CRM)
• Looker Studio reporting

Strong-to-have

• Reddit Ads — B2B experience
• Capterra / G2 campaign mgmt
• BigQuery for data joins
• C-suite paid performance presentations
• Marketing automation platform exp.
• Master's degree (advantage)

What an A-Player Looks Like in This Role

• Makes budget reallocation decisions with data and defends them confidently when challenged
• Kills campaigns that are not working — does not run them because they are familiar
• Designs tests before launching — does not test retrospectively
• Can explain the difference between an MQL quality problem and a sales follow-up problem, with data to prove which one it is
• Builds ABM programs proactively in coordination with sales — does not wait for sales to hand over account lists
• Communicates CAC trends and attribution gaps in plain language.

The Reality of This Role

We are a high-growth company at an early stage. Budget decisions sometimes need to be made in hours. There will be moments where you are the only person who understands what a channel is doing, and you will need to communicate that under pressure. There will be requests that stretch beyond your defined scope.

We are not looking for someone who tolerates this. We are looking for someone who is energised by it.

What We Offer

• Competitive salary + performance bonus
• Flexible working hours
• 100% company-paid medical insurance
• Daily catered lunch and free snacks (office days)
• Flat structure — direct access to leadership and real ownership from day one