Scope of WorkThe proposal should include:
- Understanding of the Brand
- Key takeaways from the provided resources and approach to positioning the brand for D2C success.
- Creative Approach
- Direction for messaging, visual identity, and creative hooks tailored to drive awareness and conversions.
- Relevant Experience
- Previous work on high-performing D2C or health-tech campaigns, especially creatives and landing page execution.
- Deliverables
- Estimated monthly output including creative variants, landing pages, and testing cycles.
- Pricing
- Clear breakdown of costs retainer-based, per deliverable, or hybrid.
- Sample Monthly Plan
- Roadmap for Month 1 covering asset production, campaign testing, and optimization.
- Team Structure
- Roles and responsibilities of key team members involved in the project.
- Preferred Tools/Platforms
- Platforms used for design, campaign management, performance tracking, and collaboration.
- Timelines & Workflow
- Turnaround times, feedback loops, and preferred working model for seamless execution.
