Performance Marketing

About the Role: We are seeking a highly strategic and results-oriented marketer who thrives on ownership and is passionate about driving scalable growth. This role goes far beyond campaign execution we're looking for someone who understands the broader customer acquisition landscape, can connect customer behaviour with business objectives, and crafts high-impact strategies that accelerate both brand and revenue growth.

Key Responsibilities:

Strategic Growth Planning

Own the end-to-end performance marketing strategy aligned with overall business objectives (revenue, CAC, LTV, etc.)

Develop a deep understanding of customer journeys and create full-funnel marketing plans across paid channels

Identify growth opportunities and strategic bets based on data, user behaviour, and business needs

Campaign Ownership & Execution

Plan, launch, and manage performance campaigns across ad platforms (Google Ads, Meta (Facebook/Instagram), Programmatic, DV360, etc)

Drive A/B testing across creatives, landing pages, and targeting to continuously improve performance

Take full ownership of budget allocation and media mix modelling for maximum ROI and efficiency

Data-Driven Optimization

Monitor and analyze KPIs like CAC, ROAS, LTV, and retention; translate insights into actionable recommendations

Build predictive and performance dashboards in collaboration with analytics and data teams

Drive cross-platform attribution analysis to influence spend and customer acquisition strategy

Cross-Functional Collaboration

Partner with brand, content, tech, and product teams to ensure performance campaigns are aligned with broader marketing narratives and product priorities

Influence creative development with data-backed inputs to improve ad effectiveness Market

Intelligence & Competitive Benchmarking

Stay on top of digital marketing trends, tools, and industry benchmarks

Analyze competitor strategies and use learnings to drive continuous improvement What We're

Looking For:

3+ years of hands-on experience in performance marketing (preferably in a D2C, eCommerce, Retail or omnichannel environment)

Strategic thinker with strong business acumen and a bias for action

Deep understanding of ad platforms (Google, Meta, DV360, Programmatic, etc.) and attribution models Proficient in tools like GA4, Google Tag Manager, and Excel/Data Studio

Strong analytical mindset with a knack for storytelling through numbers

Comfortable owning targets, managing large budgets, and operating in a fast paced environment