Job Title
Paid Media Specialist / Performance Marketing manager
(Google Ads | Meta Ads | Growth Marketing)
Location
Pune - On-site
SRV Media Digital Growth Agency
About the Role
We're looking for a data-obsessed Paid Media Specialist who lives inside dashboards, thinks in ROAS, and treats budgets like capitalnot expenses. This role is for someone who understands that ads don't run, they perform.
If scaling brands through Google Ads, Meta Ads, funnels, and performance creatives excites you more than vanity metrics, keep reading.
Key Responsibilities
- Plan, launch, and scale Google Ads (Search, Display, YouTube, Performance Max) and Meta Ads (Facebook & Instagram) campaigns
- Own end-to-end campaign strategy, execution, optimization, and scaling
- Optimize for ROAS, CPA, CTR, Conversion Rate, CAC, LTV
- Perform audience research, funnel mapping, and creative testing
- Analyze performance using Google Analytics, GA4, Meta Business Manager, Google Tag Manager
- Conduct A/B testing on creatives, copy, audiences, and landing pages
- Manage budgets efficiently while scaling profitable campaigns
- Collaborate with creative, design, and content teams for high-performing ad creatives
- Build performance reports and present actionable insights to stakeholders
- Stay ahead of trends in performance marketing, AI-driven ads, and automation
Must-Have Skills
- Hands-on experience with Google Ads & Meta Ads
- Strong understanding of performance marketing funnels
- Experience with lead generation, eCommerce, or D2C campaigns
- Proficiency in GA4, conversion tracking, pixels, and tags
- Strong analytical mindset with a bias toward experimentation
- Ability to scale campaigns without burning budgets
Good-to-Have (Big Plus)
- Experience with YouTube Ads, LinkedIn Ads, Performance Max
- Knowledge of CRO, landing page optimization, heatmaps
- Exposure to AI tools, automation rules, scripts
- Agency experience handling multiple brands or high ad spends
What Success Looks Like
- Campaigns scale without ROAS dropping
- CPA goes down while volume goes up
- Creatives are tested aggressively, not emotionally
- Decisions are backed by data, not opinions
