Performance marketing - Sr. Executive

Company: Digital Markitors

Location: Nehru Place, New Delhi

Experience: 2-4 Years

Type: Full-time

Joining: Immediate joiners preferred

We're a leading digital marketing agency helping brands grow online with tailored SEO, paid media, and content strategies. With a dynamic team and a results-driven culture, we're now looking for a Performance Marketing Specialist who can lead our paid campaigns and scale growth for our clients.

As a Performance Marketer at Digital Markitors, you will be responsible for strategizing, executing, and optimizing paid marketing campaigns across Meta, Google, and other performance channels. You'll manage multiple accounts, ensure campaign objectives are met, and report on ROI and key KPIs.

• Strategize and run performance campaigns across:
• Google Ads (Search, Display, Shopping, YouTube)
• Meta Ads (Facebook, Instagram)
• Conduct keyword research, audience segmentation, and bidding strategy planning.
• Track, analyze, and report campaign performance on a weekly and monthly basis.
• Work with internal teams (designers, copywriters, SEO) to create landing pages and ad creatives.
• Set up conversion tracking using Google Tag Manager, Analytics, and Meta Pixel.
• Optimize campaigns based on metrics like CTR, CPC, CPL, ROAS, and bounce rate.
• Manage budgets efficiently to maximize ROI.
• Stay updated with platform updates, industry benchmarks, and competitor activity.

• Minimum 3 years of relevant experience in running paid marketing campaigns.
• Hands-on expertise with Meta Ads Manager and Google Ads Console.
• Deep understanding of performance metrics and optimization techniques.
• Strong knowledge of Google Analytics (GA4), Tag Manager, and campaign attribution models.
• Experience in managing lead generation and eCommerce campaigns.
• Proficiency in Excel/Google Sheets for performance reporting and dashboards.
• Ability to manage multiple client accounts and budgets simultaneously.
  

• Google Ads & Meta Blueprint Certification (preferred, not mandatory)
• Experience with LinkedIn Ads, Quora Ads, or Affiliate Marketing is a plus.
• Knowledge of funnel building, automation tools (e.g., Zapier, Mailchimp), and CRM integration.
  

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• Subject: Performance Marketer