What Would You Do As a Performance Marketing Manager
At Zevo, we're building India's first expert-led parenting platform — helping parents
raise confident, life-ready kids, one milestone at a time.
We're now looking for a Performance Marketing Manager who can turn our
mission into measurable growth. You'll own the strategy and execution across paid
channels, craft compelling campaigns that speak to overwhelmed parents, and
optimize every click, install, and conversion along the way.
If you're data-driven, fluent in Meta and Google dashboards, and passionate about
building a trusted brand — we'd love to have you on the journey.
You'll test, learn, and scale what works — all while shaping how thousands of Indian
parents discover and experience Zevo.
Key Responsibilities
- Drive end-to-end campaign execution—from planning to performance
tracking—to meet key KPIs.
- Manage ad placements and targeting using audience insights and platforms
like Meta and Google Ads.
- Set and manage acquisition goals across paid channels — Meta, Google
UAC, influencers, and partnerships.
- Use funnel analytics and attribution to understand performance and optimize
install-to-activation rates.
- Design and run A/B and multivariate tests to improve CAC, CTR, and
retention.
- Execute email and push notification campaigns to drive engagement and
retention.
- Analyze ad spend data, optimize budget allocations, and recommend spend
adjustments.
- Improve customer retention and scale new user acquisition by optimizing for
CPA and ROI.
- Identify and deploy high-performing keywords to drive campaign efficiency
and conversion.
- Use customer insights to segment, target, and personalise messaging across
platforms.
- Identify pain points and performance drop-offs to implement data-driven
improvements.
- Create dashboards and reports to track, measure, and communicate
campaign performance.
Requirements
Requirements/ Qualifications:
- Minimum 4 years of experience in performance marketing.
- Strong analytical and decision-making abilities.
- Proven expertise in using tools like Google Analytics, Meta Ads Manager,
and other performance platforms.
- Ability to own independently and execute campaigns with minimal
supervision.
- Excellent written and verbal communication, presentation, and
interpersonal skills; comfortable engaging with internal and external
stakeholders.
