Performance Marketing Specialist

VolfR | Full-time | Onsite Surat, Gujarat

Market Focus: Australia + International E-commerce

VolfR is building a performance-first athleisure brand with a strong focus on scaling in Australia and international markets.

We're hiring a Performance Marketing Specialist who can own growth across Meta Ads + Google Ads end-to-end strategy, execution, creative direction, budgeting, and performance reporting.

This role is for someone who takes performance personally, understands how to scale D2C brands profitably, and knows how to turn creatives into winners.

Paid Acquisition & Scaling

Plan, launch, and optimize campaigns on:

Meta Ads (Facebook + Instagram)

Google Ads (Search / Shopping / Performance Max)

Build structured funnels: TOF MOF BOF

Improve ROAS, CAC, AOV, conversion rate through continuous experimentation

Strategy & Campaign Planning

Create weekly/monthly paid strategy tied to launches and offers

Identify what to push, how to position, and how to scale sustainably

Decide when to test, when to kill, when to scale

Budget Ownership

Allocate and control budgets daily

Maintain efficient spend, prevent waste, and scale winners aggressively

Creative Direction (UGC + Ads)

Work closely with founders/creators to:

Produce better creatives that actually convert

Test hooks, angles, ad formats, messaging, offers

Creative input is required this is not a set ads and chill role

Tracking + Performance Reporting

Strong grasp of:

Pixel / CAPI basics

GA4

UTM structure and attribution understanding

Ability to report with clarity: what worked, what didn't, what to do next

Who this is for

You're a strong fit if you:

Have 2+ years of performance marketing experience in D2C/e-commerce

Are deeply hands-on with Meta Ads Manager + Google Ads

Have scaled campaigns using creative testing frameworks

Understand international customer behavior (especially Australia)

Can think in unit economics (CAC, margins, LTV, contribution profit)

Location

Onsite role at our Surat office (Gujarat).

Remote not available for this role.