Performance Marketing Specialist

VolfR | Full-time | Onsite – Surat, Gujarat

Market Focus: Australia + International E-commerce

VolfR is building a performance-first athleisure brand with a strong focus on scaling in Australia and international markets.

We're hiring a Performance Marketing Specialist who can own growth across Meta Ads + Google Ads end-to-end — strategy, execution, creative direction, budgeting, and performance reporting.

This role is for someone who takes performance personally, understands how to scale D2C brands profitably, and knows how to turn creatives into winners.

Paid Acquisition & Scaling

• Plan, launch, and optimize campaigns on:

• Meta Ads (Facebook + Instagram)

• Google Ads (Search / Shopping / Performance Max)

• Build structured funnels: TOF MOF BOF

• Improve ROAS, CAC, AOV, conversion rate through continuous experimentation

Strategy & Campaign Planning

• Create weekly/monthly paid strategy tied to launches and offers

• Identify what to push, how to position, and how to scale sustainably

• Decide when to test, when to kill, when to scale

Budget Ownership

• Allocate and control budgets daily

• Maintain efficient spend, prevent waste, and scale winners aggressively

Creative Direction (UGC + Ads)

• Work closely with founders/creators to:

• Produce better creatives that actually convert

• Test hooks, angles, ad formats, messaging, offers

• Creative input is required — this is not a set ads and chill role

Tracking + Performance Reporting

• Strong grasp of:

• Pixel / CAPI basics

• GA4

• UTM structure and attribution understanding

• Ability to report with clarity: what worked, what didn't, what to do next

Who this is for

You're a strong fit if you:

• Have 2+ years of performance marketing experience in D2C/e-commerce

• Are deeply hands-on with Meta Ads Manager + Google Ads

• Have scaled campaigns using creative testing frameworks

• Understand international customer behavior (especially Australia)

• Can think in unit economics (CAC, margins, LTV, contribution profit)

Location

Onsite role at our Surat office (Gujarat).

Remote not available for this role.