Performance Marketing Specialist

Vardaam Infotech Pvt. Ltd., established in 2018, specializes in providing 360-degree branding and digital solutions. Our mission is to empower businesses with innovative, sustainable, and long-term creative, technical, and strategic services that lead to digital success. Our passionate team of experts in design, web development, marketing, and SEO delivers fast, effective, and customized solutions. With a focus on creating lasting digital identities, Vardaam supports clients at every stage of their journey to ensure maximum value and impactful results.

This is a full-time on-site role based in Rajkot for a Meta Ads Expert. The Meta Ads Expert will be responsible for designing, launching, and managing data-driven advertising campaigns on platforms like Facebook and Instagram. Daily activities may include creating and analyzing ad performance reports, optimizing campaigns to meet KPIs, conducting A/B testing for creatives, targeting options, and managing budgets effectively. Collaboration with the marketing team to align campaign objectives with broader strategies will also be a critical aspect of the role.

• Proficiency in creating, managing, and optimizing Meta Ads campaigns, including audience targeting, budget allocation, and ad creatives.
• Strong analytical skills for evaluating campaign performance, running A/B tests, and making data-driven decisions.
• Understanding of digital marketing tactics, including paid social media advertising and how it integrates with broader marketing strategies.
• Ability to use tools for content creation and editing, as well as familiarity with marketing analytics platforms.
• Excellent communication and collaboration skills to work effectively within a team and with stakeholders.
• Knowledge of trends and best practices in digital marketing and social media advertising.
• Bachelor's degree in Marketing, Business, or a related field is preferred.
• Certifications in Meta Advertising or Digital Marketing (e.g., Facebook Blueprint Certification) are a plus.