Performance Marketing Specialist

We are looking for an experienced Performance Marketing Specialist with a minimum of 6+ years of hands-on experience, specializing in Google Ads (AdWords) and performance-driven lead generation.

The ideal candidate will have strong digital agency experience and a proven track record of planning, executing, optimizing, and scaling Google advertising campaigns with a focus on high-quality lead generation, conversion optimization, and maximizing ROI.

Key Responsibilities

• Manage and optimize Google Search, Display, Remarketing, and Performance Max campaigns.
• Conduct keyword research, competitor analysis, and audience targeting.
• Optimize campaigns to reduce CPL and CPA while improving lead quality.
• Manage substantial monthly advertising budgets efficiently.
• Set up and monitor conversion tracking using GA4 and Google Tag Manager.
• Optimize landing pages, ad copy, bidding strategies, and campaign structures.
• Identify and eliminate irrelevant and low-quality leads.
• Provide performance reports focused on qualified leads, conversions, CPA, and ROI.
• Continuously test and implement strategies to improve campaign profitability.
• Work closely with internal teams to align campaigns with business and lead-generation objectives.

Requirements

• Minimum 6+ years of proven experience in Performance Marketing.
• Digital Agency experience is mandatory.
• Advanced expertise in Google Ads (AdWords).
• Strong knowledge of GA4, Google Tag Manager, and conversion tracking.
• Demonstrable track record of generating high-quality leads through Google Ads.
• Strong analytical and conversion-rate optimization skills.
• Experience managing high-budget campaigns.
• Experience in professional services or legal-sector marketing will be an advantage.
• Dubai/UAE work experience is an added advantage but not mandatory.
• Candidates should demonstrate stable career experience.
• Strong understanding of performance metrics, lead quality, CPL, CPA, conversion rates, and ROI.

Important: We are looking for a hands-on Google Ads specialist with a proven performance record, not simply experience generating impressions, clicks or website traffic.

Candidates should apply with their CV and evidence of previous campaign performance, including monthly ad spend managed, CPL/CPA achieved, lead volumes and measurable ROI.