Performance Marketing Specialist

We are looking for a data-driven Performance Marketing Specialist who can plan, execute, and optimise paid marketing campaigns across multiple digital channels. The ideal candidate should have strong experience in generating qualified B2B leads, managing advertising budgets, improving conversion rates, and translating campaign data into actionable growth opportunities. You will work closely with the content, design, sales, SEO, and business development teams to build campaigns that contribute directly to the sales pipeline.

Key Responsibilities

Paid Campaign Management

Plan, launch, and optimise campaigns across Google Ads, LinkedIn Ads, Meta Ads, remarketing platforms, and other relevant channels.

Manage search, display, video, lead-generation, retargeting, and account-based marketing campaigns.

Own campaign budgets and ensure efficient allocation across channels, audiences, geographies, and offerings.

Continuously improve CPL, CAC, conversion rates, lead quality, and marketing ROI.

Lead Generation and Funnel Optimisation

Build paid marketing strategies focused on generating qualified leads and sales opportunities.

Develop campaigns targeting decision-makers such as CTOs, CIOs, Product Leaders, Engineering Heads, and Founders.

Create and optimise full-funnel campaigns across awareness, consideration, and conversion stages.

Work with content and design teams to develop high-performing ad creatives, landing pages, case studies, reports, and lead magnets.

Identify and reduce drop-offs across landing pages, forms, and lead-nurturing journeys.

Analytics and Reporting

Track campaign performance using Google Analytics, Google Tag Manager, advertising dashboards, CRM data, and attribution tools.

Prepare weekly and monthly reports highlighting performance, insights, challenges, and recommended actions.

Monitor metrics such as impressions, CTR, CPC, CPL, MQLs, SQLs, pipeline generated, CAC, and revenue contribution.

Analyse campaign and CRM data to determine which channels, audiences, and messages generate the highest-quality opportunities.

Ensure accurate campaign tracking, UTM implementation, conversion events, and attribution.

Experimentation and Growth

Conduct structured experiments across campaign messaging, targeting, bidding strategies, creatives, offers, and landing pages.

Run A/B tests and document the hypothesis, results, learnings, and next steps.

Identify new advertising channels, audience segments, and campaign opportunities.

Stay updated on platform changes, advertising trends, privacy regulations, AI-enabled marketing tools, and B2B growth strategies.

Use AI and automation tools to improve campaign creation, analysis, optimisation, and reporting.

Cross-Functional Collaboration

Work closely with the sales team to understand lead quality, sales feedback, opportunity progression, and revenue outcomes.

Collaborate with content, design, SEO, and website teams to improve campaign assets and conversion experiences.

Partner with business teams to develop campaigns around specific industries, services, regions, and target accounts.

Ensure consistent messaging across advertisements, landing pages, emails, and sales collateral.

Required Skills and Experience

4–5 years of hands-on experience in performance marketing, paid acquisition, or digital growth.

Strong experience managing Google Ads and LinkedIn Ads.

Experience running lead-generation campaigns for B2B, SaaS, technology, consulting, or professional services businesses.

Strong understanding of campaign funnels, audience targeting, remarketing, conversion optimisation, and attribution.

Hands-on experience with Google Analytics 4, Google Tag Manager, Search Console, Looker Studio, and CRM platforms.

Experience managing meaningful advertising budgets with accountability for results.

Ability to analyse data and convert findings into clear campaign decisions.

Strong understanding of landing-page optimisation, ad copy, creative testing, and lead qualification.

Good written communication, reporting, stakeholder management, and presentation skills.

Ability to work independently and manage multiple campaigns simultaneously.

Key Performance Indicators

Marketing-qualified and sales-qualified leads generated

Cost per qualified lead

Lead-to-opportunity conversion rate

Campaign-sourced pipeline and revenue

Customer acquisition cost

Return on advertising spend

Landing-page conversion rate

Campaign engagement and click-through rate

Advertising budget utilisation and forecast accuracy

Number and quality of experiments conducted.

What We Are Looking For

We are looking for someone who goes beyond launching advertisements and reporting clicks. You should be able to understand the business, evaluate lead quality, connect marketing performance with sales outcomes, and continuously improve campaigns based on data. You should be comfortable taking ownership, questioning assumptions, experimenting rapidly, and being accountable for measurable pipeline growth.

Educational Qualifications

• Experience running account-based marketing campaigns for enterprise accounts.
• Familiarity with platforms such as HubSpot, Zoho CRM, Salesforce, SEMrush, Ahrefs, Hotjar, or similar tools.
• Experience targeting international markets, particularly North America, Europe, or APAC.
• Understanding of long B2B sales cycles and the difference between lead volume, lead quality, pipeline, and revenue.
• Experience promoting technology services, AI solutions, software development, digital transformation, or product engineering offerings.