Job Description
Key Responsibilities
Own end-to-end execution and optimization of paid media campaigns across Google Ads, Meta (Facebook & Instagram), and LinkedIn
Build and scale campaigns using structured account frameworks (campaign segmentation, funnel stages, audience layering)
Conduct deep keyword research and search intent mapping to improve lead quality and reduce wasted spend
Design and test audience strategies including retargeting, lookalikes, exclusions, and funnel-based cohorts
Implement and audit conversion tracking using UTM frameworks, GA4, Google Tag Manager, and platform pixels
Analyze performance at a granular level (campaign, ad set, creative, keyword) to improve CPL, ROAS, CAC, and conversion rates
Identify scaling opportunities and make budget allocation decisions based on performance and business goals
Build and maintain automated performance dashboards in Google Sheets for daily, weekly, and monthly reporting
Translate data into clear insights and action items, not just reports
Lead creative testing by defining hypotheses, test structures, and success metrics in collaboration with design and content teams
Monitor competitors ad strategies, offers, and messaging to inform campaign optimization
Proactively flag tracking gaps, funnel leaks, or quality issues and recommend solutions
Stay updated with platform changes, policy updates, and new ad formatsand test them when relevant
Office- Baner, Pune
CTC- 3-5 LPA
