Performance Marketing Specialist

Company Description The Indian Garage Co., founded in 2012 by Anant Tanted, is a fast-growing D2C House of Brands in the fashion industry, with GMV scaling from 50 CR in 2019 to 300 CR in 2022. The company operates three fashion-forward brands—TIGC (menswear), FreeHand (womenswear), and Hardsoda (mens plus-size)—and ranks among the top five brands across major online marketplaces. With a team of 470+ members selling around 6 lakh units each month, the company serves a wide audience seeking experimental, standout styles across more than 3,000+ designs. Focused on Gen Z consumers, The Indian Garage Co. is a tech-enabled, digital-first organization offering access to global fashion trends at high speed. The company continues to expand by diversifying into new categories under its growing brand umbrella.

Role Description This is a full-time, on-site Performance Marketing Specialist role based in Bengaluru. The Performance Marketing Specialist will plan, execute, and optimize paid campaigns across digital channels such as search, social, and marketplaces to drive customer acquisition and revenue growth. Responsibilities include managing performance marketing budgets, monitoring campaign KPIs, performing A/B tests, and generating reports with actionable insights. The role involves close collaboration with brand, creative, and merchandising teams to align campaigns with product launches, promotions, and overall marketing strategy. The specialist will also analyze audience behavior, refine targeting, and contribute to data-driven strategies for scaling fast fashion offerings to Gen Z and other key segments.

Qualifications

• Strong Communication and Customer Service skills to collaborate with cross-functional teams and respond effectively to stakeholder needs.
• Proficiency in Market Research to understand consumer behavior, competitive landscape, and emerging fashion and digital trends.
• Experience in Marketing Strategy and Sales to design performance campaigns that drive conversions and revenue across channels.
• Hands-on expertise with digital advertising platforms (e.g., Meta Ads, Google Ads, marketplace ad tools) and performance marketing metrics (CPC, CPA, ROAS).
• Ability to interpret data using analytics tools (e.g., Google Analytics, CRM dashboards) and translate insights into optimization actions.
• Bachelor's degree in Marketing, Business, Economics, or a related field, or equivalent practical experience in performance marketing.
• Experience in fashion, e-commerce, or D2C brands is highly beneficial; familiarity with Gen Z-focused campaigns is a plus.
• Strong organizational and time-management skills, with the ability to manage multiple campaigns in a fast-paced environment.

Years of Experience: 2-6 yrs