Company Description
The Digitalyst is a full-service digital agency based in Ahmedabad, Gujarat. Focused on enabling businesses to embrace a digital-first approach, The Digitalyst offers a comprehensive range of services, from website and mobile app development to social media and email marketing. Grounded in the entrepreneurial spirit of its origins, the agency believes in the philosophy, To Evolve is to Grow. The team is driven by innovation to help businesses unlock their full potential through digital growth strategies.
Role Description
This is a full-time, on-site role located at our office in Ahmedabad for a Performance Marketing Specialist. The role requires developing and implementing performance marketing strategies, managing paid digital campaigns, and continuously monitoring campaign performance metrics to identify areas for optimization. Performing market research, analyzing trends, and using data-driven insights to guide marketing efforts are key aspects of this role. Collaboration with the sales and content teams is essential to align marketing strategies and achieve business growth objectives.
Qualifications
- Strong communication skills, including written, verbal, and interpersonal skills
- Proficiency in conducting market research to analyze industry trends and consumer behaviors
- Experience in sales and developing effective marketing strategies
- Customer service skills to build and maintain client relationships
- Data analysis skills and familiarity with performance marketing tools and platforms
- Ability to work collaboratively across teams and manage multiple campaigns efficiently
- Bachelor's degree in Marketing, Business, or a related field is preferred
