Performance Marketing Specialist

Key Responsibilities

Channel Management: Own and manage all performance marketing channels including Google Ads, Meta, LinkedIn, and other platforms.

Strategy Development: Build and execute performance marketing strategies aligned with business goals.

Integrated Marketing Programs: Design and execute multi-channel programs to target and engage audiences effectively.

Display Marketing: Develop and manage display campaigns to boost lead generation and brand visibility.

Analytics & Reporting: Monitor and analyze performance metrics, delivering actionable insights to improve ROI and achieve KPIs.

Budget Management: Allocate and manage budgets to maximize returns.

Scripting: Comfortable with Apps Script, Google Ads Scripts, and building AI-driven workflows for performance marketing.

Collaboration: Partner with sales, product, and creative teams to ensure cohesive execution.

A/B Testing: Run experiments to continuously improve efficiency and outcomes.

Market Research: Stay updated on industry trends, tools, and best practices in digital marketing.

Must-Have Mindsets and Skillsets

Excellent verbal communication and strong data-narrative skills, with the ability to articulate insights clearly to cross-functional teams and senior leadership.

High Ownership & Founder's Mindset: Take full responsibility for initiatives and performance metrics including CPL, CAC, and ROAS.

Ability to Hustle: Thrive in a fast-paced, dynamic, and sometimes ambiguous environment where prioritization is essential.

Detail-Oriented: Capable of deep problem analysis with an eye for zero-defect outputs.

Tolerance for Ambiguity: Operate with a get it done mindset rather than waiting for perfect conditions.

Business-Oriented Creativity: Use creative thinking to drive measurable business outcomes.

Iterative Problem Solving: Break down challenges and build iterative, implementable solutions.

Bias to Own, Hustle, and Deliver: Proactively take the lead, initiate improvements, and drive outcomes.

Obsession With Process Excellence: Maintain independence and thoroughness in all inputs and outputs.