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Fx Retina

Performance Marketing Specialist (Google Ads + Meta Ads)

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  • Posted 23 hours ago
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Job Description

Location: Bangalore & Lucknow

Job Type: Work From Home or In-Office (Preference: In-Office)

Experience: 12 years minimum in Google & Meta Ads (Agency experience mandatory)

Salary: 30,000 35,000 per month (Based on experience)

Company: Fx Retina Digital Marketing Agency

Working Hrs: Full-Time (10:30 am 7:00 pm)

Working Days: Monday to Saturday

About the Role

We are looking for an experienced and performance-driven Performance Marketing Executive who can manage both Google Ads and Meta Ads for Lead Generation, D2C, and E-commerce clients.

The ideal candidate must have a proven track record of handling high-budget campaigns, optimizing them for maximum ROAS, and managing a minimum of 1012 active clients at a time.

Key Responsibilities

  • Plan, execute, and optimize Google Ads + Meta Ads campaigns for Lead Generation, D2C, and E-commerce clients.
  • Campaign Strategy & Setup
  • Connect with clients, understand business goals, gather onboarding details, and build tailored ad strategies.
  • Research audiences, craft ad copies, create creatives (with team), and set up complete funnel & tracking.
  • Budget & Performance Management
  • Manage combined ad budgets of 70,00090,000 per client per month (minimum requirement).
  • Preferred: Experience handling scaled budgets of 1012 lakhs/month across multiple clients.
  • Continuously optimize campaigns for CPA, ROAS, CTR, CVR, Impression Share, and Quality Score.
  • Tracking, Analytics & Reporting

Strong proficiency with:

  • Google Analytics (GA4)
  • Google Tag Manager
  • Facebook Events Manager
  • Conversion tracking (server-side preferred)

Client Side:

  • Monitor performance daily and take quick decisions to improve results.
  • Generate weekly/monthly performance reports with insights and action points.
  • Manage communication with clients, address queries, and provide strategic suggestions.
  • Maintain high client satisfaction and ensure proper documentation and reporting.

Research & Learning

  • Stay updated with the latest changes in Google Ads, Meta Ads, policies, tools, and best practices.
  • Experiment with new campaign formats, bidding strategies, and AI-based optimization techniques.

Requirements (Apply Only If You Meet All)

  • Minimum experience 12 years of digital marketing agency experience (mandatory).
  • Must be actively working with an agency currently or recently (no long career gaps).
  • Proven experience managing Google Ads + Meta Ads simultaneously.
  • Must be managing a minimum of 1012 active clients currently or previously.
  • Excellent communication for client handling.

About Fx Retina

Fx Retina is a performance-driven digital marketing agency specializing in Google Ads, Meta Ads, Social Media Marketing, AI-based content creation, Video Editing, Graphic Design, and Lead Generation.

We currently manage campaigns across D2C brands, real estate, healthcare, B2B, and franchise businesses.

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About Company

Job ID: 135803949