Performance Marketing Specialist

Scale Labs is hiring a Performance Marketing Specialist to manage and scale paid campaigns across Meta Ads and Google Ads for D2C brands. (Full-Time, Remote). Immediate joiners preferred. Freelancers should NOT apply.

Responsibilities:

1. Run and optimize paid campaigns on Meta Ads and Google Ads

2. Manage conversion, lead generation, and shopping campaigns

3. Set up and monitor tracking systems including Pixel, GA4, and Shopify

4. Analyze performance data and optimize campaigns for better ROI

5. Work closely with creative teams to improve ad performance

6. Coordinate with clients on campaign updates and reporting

Requirements:

1. Strong hands-on understanding of Meta Ads and Google Ads

2. Understanding of performance marketing fundamentals (ROAS, CPC, CAC, CTR)

3. Familiarity with tracking tools like Pixel, GA4, and Shopify preferred

4. Strong communication skills in English (written and verbal)

5. Comfortable handling client communication and updates

6. Execution-focused mindset with attention to detail

7. Agency experience preferred

8. Minimum 1–2 years of relevant performance marketing experience

9. Immediate joiners preferred

10. Full-time availability only

11. Experience with D2C brands in apparel, nutrition, jewellery, beauty, or similar consumer product categories preferred.

Details:

Full-time | Remote

Timings: 10 AM - 6:30 PM

Salary: 25,000