Performance Marketing Specialist

Company Description Roboson is a consumer electronics and maternity appliances company focused on making everyday life easier through innovative products. The company offers intelligent wearable breast pumps, vacuum cleaners, electric spin mops, and electric spin scrubbers among other solutions designed to modernize day to day activities. Roboson emphasizes quality, convenience, and comfort, creating products that simplify household chores and enhance entertainment experiences. The team is driven by a mission to transform homes and lifestyles, continually exploring new ways to improve how people live and interact with technology.

Role Description The Performance Marketing Specialist is a full-time, on-site role based in the Pune Division. This position is responsible for planning, executing, and optimizing digital marketing campaigns across channels such as search, meta ads on social media platforms, google ads and marketplaces to drive customer acquisition and revenue growth. Daily activities include managing paid media budgets, analyzing campaign performance, generating reports, and identifying data-driven opportunities to improve ROI. The specialist will collaborate with sales, product, and creative teams to align marketing strategies with business goals and ensure consistent brand messaging. The role also involves tracking market trends, monitoring competitor activity, and supporting customer retention initiatives through targeted marketing efforts. This roles should also understand SEO to complete the required SEO for the brand.

Qualifications

• Candidates should possess strong Communication and Customer Service skills to engage effectively with stakeholders and support a positive customer experience.
• Candidates should possess Market Research and Marketing Strategy skills to analyze trends, segment audiences, and design high-performing campaigns.
• Candidates should possess Sales and Marketing Strategy skills to connect performance marketing activities with lead generation and conversion outcomes.
• Candidates should possess analytical skills, including proficiency with digital analytics tools (e.g., Google Analytics, ad platform dashboards) and advance data interpretation.
• Candidates should possess familiarity with performance marketing channels (paid search, paid social, display, affiliate or marketplace advertising) and campaign optimization techniques.
• Relevant experience in consumer electronics, e-commerce, or retail marketing is beneficial.
• A bachelor's degree in Marketing, Business, Communications, or a related field, or equivalent practical experience of 1-2 years of experience.
• Candidates should possess the ability to work on-site in the Pune Division, manage multiple projects, and collaborate in a fast-paced environment.
• Candidates should understand SEO and also make strategies to rank on all the keywords on page 1 and implement strategies