Performance Marketing Specialist

About the Company:

We are a fast-growing digital marketing agency specializing in providing a full range of digital marketing services to businesses of all sizes. We pride ourselves on delivering high-quality results that help our clients succeed in the digital world. We are seeking a highly motivated and enthusiastic Marketing Associate to join our team.

Responsibilities:

Campaign Strategy and Execution:

• Develop and implement comprehensive performance marketing strategies across various channels Meta, Google Ads, Taboola ads, Linkedin Ads and Youtube ads , including but not limited to PPC, SEM, social media advertising, and display.

Data Analysis and Optimization:

• Analyze campaign performance data to identify opportunities for optimization and improvement.
• Use analytics tools to track key performance indicators (KPIs) and provide actionable insights to enhance campaign effectiveness.

Budget Management:

• Manage and optimize advertising budgets to ensure efficient allocation of resources minimum value of 8 lakhs a month.
• Monitor spending against benchmarks and adjust strategies as needed.

Ad Creatives and Copywriting:

• Collaborate with the creative team to develop compelling ad creatives and copy that align with campaign objectives.
• Conduct A/B testing to refine messaging and design elements.

Conversion Rate Optimization (CRO):

• Implement CRO strategies to improve landing page performance and overall conversion rates.
• Utilize data-driven insights to make recommendations for website and campaign optimizations.

Client Communication:

• Interact with clients to understand their goals, provide regular updates, and address inquiries.
• Present performance reports and insights during client meetings.

Stay Updated on Industry Trends:

• Keep abreast of industry trends, emerging technologies, and best practices in performance marketing.
• Share insights and recommendations with the team to foster continuous improvement.

Qualifications:

• Bachelor's degree in Marketing, Business, or a related field.
• Proven experience in managing performance marketing campaigns in a digital marketing agency setting.
• Proficient in using analytics tools such as Google Analytics, Google Ads, and other relevant platforms.
• Strong analytical skills with the ability to interpret data and provide actionable recommendations.
• Excellent communication and presentation skills.
• Certifications in relevant platforms (e.g., Google Ads, Facebook Blueprint) are a plus.

How to Apply:

If you are excited about the prospect of contributing to a dynamic and results-driven team, please submit your resume, cover letter, and a portfolio of successful campaigns to [Confidential Information]

Represent Media is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.