Own the end-to-end performance marketing lifecycle from initial research to final reporting, ensuring measurable ROI and efficient ad spend across all digital channels and direct publisher networks.
Planning (Research And Strategy)
The candidate will have responsibilities across the following functions
:
- Research platform-specific audience behaviour, keyword trends, and competitor promotions.
- Build comprehensive, data-backed media mix recommendations and budget allocations.
- Define clear KPIs and campaign objectives before launch.
Campaign Structuring And Creation
- Google: Set up and manage Search, Display, Performance Max (PMax), and YouTube campaigns.
- Meta: Structure campaigns strictly tailored for lead generation, awareness, consideration, and follower growth.
- LinkedIn: Develop targeted campaigns for professional and B2B audiences.
- OTT Platforms: Execute high-visibility media buys on platforms like JioStar, Zee5 and Amazon Prime.
- Direct Buying: Negotiate, structure, and execute direct media buying with relevant websites, news platforms and external publishers
- Guide creative teams on platform-specific ad formats to ensure assets match the campaign structure.
Campaign Optimisation
- Aggressively monitor daily performance, identify scaling opportunities, and cut inefficient spend.
- A/B test ad formats, audience segments, and creatives based on real-time data to see what works for the brand.
- Optimise direct-to-consumer (D2C) and marketplace campaigns to consistently hit target acquisition costs.
Reporting And Insight Generation
- Build and maintain clean performance dashboards using GA4 native ad platforms and marketplace analytics.
- Translate raw data into actionable insights for campaign reviews.
- Present clear performance outcomes to stakeholders and clients, highlighting what is working, what isn't, and strategic next steps.
Requirements
- 5-8 years of hands-on performance marketing and media buying experience.
- Deep technical expertise executing across Google Ads, Meta Ads, and OTT platforms.
- Knowledge of marketing automation flows and 3rd-party tracking tools (e. g., Seismic, Nielsen).
- Excellent stakeholder communication and cross-functional collaboration skills.
This job was posted by Sandeep Reddy from Rabbit Digital Branding Solutions.
