Performance Marketing Specialist

Osia Osia specializes in crafting luxurious and natural lifestyle products, offering customers a premium wellness and personal care experience. Our portfolio includes artisanal Ayurvedic soaps, luxury perfumes, and ultra-soft bamboo towels designed for modern luxury living. Every product is thoughtfully created using high-quality ingredients, refined craftsmanship, and timeless wellness philosophies inspired by Ayurveda.

With a commitment to sustainable practices and elevated design, Osia Osia combines traditional artistry with contemporary innovation. Based in New Delhi, we aim to redefine luxury through products that are ethical, indulgent, sophisticated, and globally appealing.

Role Description

This is a full-time, on-site position for a Meta, Google and Amazon Specialist, located in New Delhi. The Meta, Google and Amazon Specialist will manage and scale social media advertising campaigns across platforms such as Facebook and Instagram for our luxury product categories including perfumes, bamboo towels, Ayurvedic soaps, and upcoming lifestyle collections.

Day-to-day responsibilities include developing and optimizing ad strategies, audience targeting, campaign scaling, A/B testing, performance analysis, and reporting measurable growth outcomes. The role also requires close collaboration with the marketing and creative teams to ensure campaigns align with brand identity, storytelling, and sales objectives.

Qualifications

• Expertise in Meta, Google and Amazon advertising platforms, including campaign setup, optimization, scaling, and performance analysis
• Strong understanding of luxury and premium consumer marketing
• Proficiency in ad copywriting, targeted audience segmentation, retargeting, and A/B testing methodologies
• Experience using analytics tools to track campaign performance, generate insights, and improve ROAS
• Strong understanding of budget planning, allocation, and campaign profitability
• Ability to collaborate with marketing and creative teams to align advertising efforts with overall brand strategy
• Highly detail-oriented, organized, and data-driven in decision-making
• Previous experience in e-commerce, luxury goods, fashion, beauty, wellness, perfumes, or lifestyle branding is preferred
• Bachelor's degree in Marketing, Business, or a related field preferred

Location: New Delhi, India

• Employment Type: Full-time, On-site