Performance Marketing - Sr Specialist

Senior Performance Marketing Specialist | 2.5–3+ Years | Gurugram

Position Summary

Social Beat is looking for a Senior Performance Marketing Specialist with 2.5–3+ years of agency experience to lead end-to-end performance marketing campaigns across Meta, Google, and Marketplace platforms.

The ideal candidate should have hands-on experience in media planning, campaign strategy, execution, optimization, client communication, and reporting. We are looking for someone who can independently manage client accounts, recommend performance strategies, and drive business outcomes across both Lead Generation and D2C campaigns.

Immediate joiners or candidates serving short notice periods will be preferred.

Must-Have Requirements

• 2.5–3+ years of experience in a digital advertising agency.
• Strong hands-on experience with:
• Meta Ads
• Google Ads
• Google Analytics (GA4)
• Google Tag Manager (GTM)
• Experience handling Lead Generation campaigns.
• Exposure to D2C/eCommerce clients.
• Strong understanding of:
• Marketing funnels
• Media planning
• Audience segmentation
• Budget allocation
• Campaign optimization
• Experience managing end-to-end campaign strategy, not just execution.
• Excellent client communication and stakeholder management skills.
• Ability to independently own client accounts.

Preferred Candidate Profile

• Agency experience is preferred.
• Experience working with multiple clients simultaneously.
• Strong strategic thinking and problem-solving ability.
• Comfortable presenting campaign performance to clients.
• Immediate joiners or candidates with or candidate with shorter notice Period preferred.