Job Title: Performance Marketing Specialist (Meta, Google, LinkedIn Ads)
Job Type: Full-time
Location: Ahmedabad, Gujarat (Hybrid)
Solvix Technologies Pvt. Ltd.: Pioneering Solutions, Together!At Solvix Technologies, we craft innovative IT and digital marketing solutions that help businesses grow smarter. From custom web and app development to performance-driven marketing, we turn ideas into scalable results. Join our agile, fast-growing team where your talent drives real impact.
Job Description:We are seeking a highly skilled Performance Marketing Specialist to plan, manage, and optimize paid ad campaigns across Meta (Facebook & Instagram), Google Ads, and LinkedIn Ads while also managing social media accounts to build strong brand presence and engagement. This role requires a data-driven marketer who can independently handle end-to-end campaign execution, optimize for performance, and deliver measurable business results.
You will play a critical role in driving leads, conversions, ROI, and brand visibility for both our company and diverse clientele by leveraging innovative targeting strategies, creative ad execution, and advanced optimization techniques.
Responsibilities:- Plan, launch, and optimize paid campaigns across Meta, Google, and LinkedIn Ads.
- Manage and grow company and client social media accounts across multiple platforms.
- Define targeting strategies including demographics, interests, geographies, remarketing, and lookalike audiences.
- Optimize campaigns for lead generation, conversions, sales, and engagement.
- Conduct A/B testing for ad creatives, copies, landing pages, and bidding strategies.
- Monitor, analyze, and improve key performance metrics: CTR, CPC, CPL, ROAS, and CPM.
- Collaborate with the design and content team to create high-performing ad creatives and engaging social content.
- Generate detailed campaign and social media performance reports with insights and recommendations.
- Stay updated on platform policies, trends, algorithms, and new ad formats.
- Ensure budget efficiency and maximize ROI across campaigns.
Requirements:- Bachelor's degree in Marketing, Business, or a related field.
- 24 years of proven experience managing campaigns across Meta, Google, and LinkedIn Ads, along with social media account management.
- Strong understanding of performance marketing metrics, bidding models, and attribution.
- Proficiency with Google Analytics, Meta Pixel, Conversion API, and UTM tracking.
- Advanced skills in Excel/Google Sheets for reporting and analysis.
- Experience in social media growth strategies, content planning, and engagement tactics.
- Exceptional analytical and problem-solving skills.
- Strong communication and ability to work independently.
Employee Benefits & Perks:- Flexible Scheduling: Balance your work around life's commitments.
- Paid Time Off: Recharge and relax with our paid leave policy.
- Paid Sick Leaves: Your health comes first; recover with our paid sick leave policy.
- Remote Work Opportunities: Enjoy flexibility in your work environment.
- Performance Bonuses: We value and reward outstanding contributions.
We appreciate your interest in this opportunity and look forward to hearing from you. For more information about our company, visit our website at www.solvixtechnologies.com
