Performance Marketing Specialist
Location:Gachibowli, Hyderabad (India Office)
Work Mode: Hybrid 5 days in office + 1 day WFH (Saturday)
Joining: Immediate or short notice preferred
ABOUT THIS ROLE (READ THIS FIRST)
This is not a role for someone who only knows how to set up campaigns.
At Jive Jar, performance marketing is not about hacks, templates, or boosting posts.
It is about thinking clearly, testing intelligently, and building growth systems that scale across brands, categories, and markets.
You will work closely with the founder, directly on real growth problems, real budgets, and real outcomes.
If you are looking for step-by-step instructions or micromanagement, this role is not a fit.
If you enjoy ownership, accountability, and learning how growth actually works, read on.
WHAT YOU WILL DO
You will own performance marketing end-to-end, not just execution.
Core responsibilities:
- Plan, execute, and optimise paid campaigns across:
- Meta Ads (Facebook & Instagram)
- Google Ads (Search, Display, YouTube where relevant)
- LinkedIn Ads (B2B, high-intent funnels)
- Translate business goals into clear acquisition and growth strategies
- Build and manage full funnels:
- Creative direction inputs
- Audience strategy
- Landing page logic and conversion paths
- Monitor and analyse performance using numbers that actually matter:
- CAC, ROAS, LTV signals, funnel drop-offs
- Run structured experiments:
- Hypothesis test learn iterate
- Work closely with creative, content, and strategy teams to improve performance outcomes
- Maintain clarity in reporting, insights, and next-step decisions
You are not expected to do everything, but you are expected to think end-to-end.
WHO THIS ROLE IS FOR
This role is for someone who:
- Understands why something worked, not just that it worked
- Is comfortable making decisions with incomplete data
- Enjoys solving problems instead of waiting for instructions
- Wants exposure to multiple business models and industries
- Cares about long-term learning, not just short-term results
REQUIRED EXPERIENCE (NON-NEGOTIABLE)
We are hiring experienced professionals only.
Experience range:
- Minimum: 3 years of hands-on performance marketing experience
- Ideal: 46 years
- Maximum: 7 years (beyond this, role expectations may mismatch)
You must have:
- Hands-on experience managing paid budgets independently
- Strong working knowledge of Meta Ads, Google Ads, and LinkedIn Ads
- Experience with both lead-generation and conversion-driven campaigns
- Ability to analyse data and explain why performance changed
- Experience working with multiple brands, products, or client accounts
WHAT WE DON'T CARE ABOUT
- Fancy certifications
- Big brand logos on your resume
- Tool overload without understanding
- Growth hacker buzzwords
We care about thinking, clarity, and execution quality.
HOW YOU WILL WORK
- Direct collaboration with the founder
- Clear goals, clear expectations, minimal noise
- Freedom to test, question, and improve
- Accountability for outcomes, not activity
This is a role where good work is noticed and bad work is discussed honestly.
JOINING TIMELINE
- Immediate joiners preferred
- Short notice period candidates welcome
- Long notice periods may not be a fit
