Performance Marketing Specialist - Immediate Joiner

Job Title: Performance Marketing Specialist

Employment Type: Full-time

Location: Bangalore.

Experience: 2-5 years

Position Summary:

We are seeking a highly analytical and results-driven Performance Marketing Specialist to lead growth across Meta Ads, Google Ads, Native Advertising, Affiliate, and Influencer Marketing.

You will be responsible for driving measurable performance outcomes - from lead generation and conversions to ROI optimization - using a mix of data insights, creative experimentation, and platform expertise.

Key Responsibilities

Meta Ads (Facebook & Instagram)

• Plan, execute, and optimize end-to-end Meta campaigns across Awareness, Consideration, and Conversion objectives.
• Set up, test, and scale campaigns using A/B testing, audience segmentation, and lookalike targeting.
• Track performance KPIs such as CTR, CPM, CPA, ROAS, and Conversion Rate, and make continuous optimizations to improve results.
• Develop and test creative variations (copy + visuals) in collaboration with design teams to boost ad performance.
• Manage pixel implementation, event tracking, and custom conversions using Meta Events Manager.
• Maintain high-quality lead flow and reduce CPL through constant optimization and remarketing strategies.

Google Ads

• Manage Search, Display, YouTube, and Shopping campaigns with a focus on performance efficiency.
• Conduct keyword research, audience targeting, and ad copy testing to maximize ROI.
• Optimize bidding strategies and ad extensions for better visibility and conversions.

Native & Affiliate Marketing

• Launch, monitor, and scale native ad campaigns (Taboola, Outbrain, MGID) to drive high-quality traffic.
• Build and manage affiliate partnerships to increase lead flow and expand acquisition sources.
• Negotiate payouts, analyze partner performance, and implement optimization strategies

Influencer Marketing

• Identify and onboard influencers aligned with brand goals and campaign themes.
• Develop campaign briefs, track performance, and measure influencer ROI across platforms.

Analytics, Reporting & Optimization

• Analyze campaign data across Meta, Google, and Native platforms using Google Analytics, Meta Ads Manager, and Data Studio.
• Build and share weekly/monthly performance reports with actionable insights.
• Implement data-driven recommendations for creative testing, audience scaling, and funnel optimization.

Budget & Growth Management

• Allocate budgets efficiently across platforms to maximize CPL efficiency and ROAS.
• Monitor pacing, adjust spend, and ensure performance targets are achieved across multiple campaigns.

Qualifications

• 25 years of experience managing Meta Ads and Google Ads with proven performance results.
• Bachelor's degree in Marketing, Business, or related field.
• Strong understanding of lead generation, funnel strategy, and remarketing frameworks.
• Experience using tracking tools (UTMs, Pixels, Tag Manager) and automation workflows (Zapier, CRM integrations).

Skills & Competencies

• Expertise in Meta Ads Manager (A/B testing, event tracking, conversion optimization).
• Strong proficiency in Google Ads, Google Analytics, and Data Studio.
• Knowledge of Native Ad Platforms (Taboola, Outbrain, MGID).
• Familiarity with affiliate and influencer management platforms.
• Excellent analytical and problem-solving skills.
• Strong command over ad copywriting, targeting logic, and funnel structuring.
• Proficiency in Excel/Sheets for campaign reporting and performance tracking.