Performance Marketing Specialist - Google & Meta Ads

Company Description:

At Glassberry IT Solutions, we specialize in delivering advanced digital marketing and web development solutions. With a successful track record serving clients across diverse industries, we empower businesses to enhance their online presence and achieve measurable growth. From crafting effective advertising campaigns to building robust websites, we are committed to offering customized strategies that drive results. Our dedicated team focuses on helping businesses scale efficiently and achieve their goals.

Job Title: Digital Marketing Executive

Location: Pune (On-site)

Experience: 1–3 Years

Company: Glassberry IT Solutions Pvt. Ltd.

Job Overview: We are looking for a performance-driven Digital Marketing Executive who specializes in running and optimizing paid campaigns across Google and social media platforms. The ideal candidate should be data-driven, creative, and focused on generating high-quality leads and maximizing ROI for clients.

Key Responsibilities:

● Plan, create, and manage paid campaigns on Google Ads (Search, Display, YouTube)

● Execute and optimize campaigns on Meta Ads (Facebook & Instagram), and other platforms like LinkedIn Ads if required

● Conduct keyword research, audience targeting, and competitor analysis

● Continuously optimize campaigns to improve CTR, CPC, CPL, and ROAS

● Create compelling ad copies and coordinate with designers for creatives

● Set up conversion tracking, pixels, and analytics tools

● Monitor campaign performance and prepare detailed reports

● A/B test ads, landing pages, and targeting strategies

● Manage budgets efficiently to maximize results

● Stay updated with the latest trends, tools, and algorithm changes

Required Skills:

● Hands-on experience with Google Ads and Meta Ads Manager

● Strong understanding of performance marketing metrics (CPC, CPA, ROAS, CTR)

● Experience in lead generation and conversion-focused campaigns

● Knowledge of Google Analytics, Tag Manager, and tracking setup

● Ability to analyze data and make strategic decisions

● Good copywriting skills for ads

● Basic understanding of funnels and landing page optimization

Preferred Qualifications:

● Bachelor's degree in Marketing, Business, or related field

● Google Ads / Meta Blueprint certifications (preferred)

● Experience in a digital marketing agency environment

What We Offer:

● Work with diverse clients across industries

● High-growth environment with real performance exposure

● Opportunity to scale campaigns with bigger budgets

● Learning-driven culture with room for experimentation Key KPIs (Performance Expectations):

● Cost Per Lead (CPL) optimization

● Return on Ad Spend (ROAS)

● Conversion Rate improvement

● Lead Quality & Volume

● Campaign scaling efficiency