Performance Marketing Specialist

Cure is an AI-powered digital healthcare company focused on making expert dermatology and wellness care accessible to everyone. By combining artificial intelligence with a team of experienced dermatologists and healthcare professionals, we provide personalized treatment plans that have helped millions of users address concerns related to skin, hair, and overall wellness.

At Cure, we are driven by innovation, data, and customer-centricity. We foster a collaborative work environment where creativity, ownership, and continuous learning are encouraged, enabling our teams to build impactful healthcare solutions.

We are looking for a data-driven and results-oriented Performance Marketing Specialist to drive customer acquisition, optimize campaign performance, and maximize return on ad spend (ROAS). The ideal candidate should have hands-on experience managing paid marketing campaigns across multiple digital channels and be comfortable working with analytics and attribution tools.

• Plan, execute, and optimize paid marketing campaigns across Google Ads, Meta (Facebook & Instagram), YouTube, LinkedIn, and other relevant platforms.
• Monitor and improve key performance metrics such as CAC, CPA, CTR, CPC, ROAS, and conversion rates.
• Conduct keyword research, audience segmentation, and competitor analysis.
• Create and manage A/B tests for ad creatives, landing pages, and campaign strategies.
• Collaborate with the creative, content, product, and design teams to develop high-performing ad creatives and landing pages.
• Analyze campaign performance and prepare regular reports with actionable insights.
• Manage campaign budgets efficiently and ensure optimal allocation across channels.
• Track user journeys and attribution using Google Analytics (GA4), Google Tag Manager, Meta Pixel, and other analytics tools.
• Stay updated with industry trends, platform updates, and best practices in digital advertising.
• Identify new growth opportunities and recommend strategies to improve customer acquisition and retention.

• Bachelor's degree in Marketing, Business, Digital Marketing, or a related field.
• 3–5 years of hands-on experience in performance marketing.
• Strong experience with Google Ads and Meta Ads Manager.
• Working knowledge of Google Analytics (GA4), Google Tag Manager, and conversion tracking.
• Understanding of SEO, SEM, remarketing, and marketing attribution.
• Proficiency in Excel/Google Sheets for data analysis and reporting.
• Strong analytical and problem-solving skills.
• Excellent communication and stakeholder management skills.

• Experience in D2C, e-commerce, healthtech, beauty, skincare, or consumer brands.
• Google Ads, Meta Blueprint, or Google Analytics certifications.
• Experience with marketing automation or CRM platforms is an added advantage.