Performance Marketing Specialist
- Posted a month ago
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Job Description
Location: Gurugram
Experience: 2–3 Years
Education: MBA in Marketing, Digital Strategy, or Communication
Detailed Job Description:
- We are seeking a data-driven and ROI-focused Performance Marketing Specialist to manage and optimize our paid media campaigns across Google Ads, Meta (Facebook & Instagram), LinkedIn, and programmatic platforms. You'll be responsible for campaign setup, budgeting, A/B testing, landing page optimization, and audience targeting. A key part of your role is to analyze campaign performance using tools like Google Analytics, GA4, Facebook Business Manager, and SEMrush, and present actionable insights to the marketing and product teams. The role also includes managing creatives, collaborating with content and design teams, and improving user acquisition cost and ROAS. Experience with e-commerce, SaaS, or mobile app campaigns is highly desirable.
More Info
Key Skills
Meta
Facebook Business Manager
GA4
programmatic platforms
SEMrush
About Company
Skills:
Google Ads, Budget Management, Data Optimization, Media Planning, Performance Marketing, Meta Ads
Skills:
programmatic platforms, attribution models, budget pacing
Skills:
Shopify, Google PMax, Zepic, Klaviyo, Meta Advantage, GA4
Skills:
Gtm, Shopify, Performance marketing, Meta Ads Manager, Google Ads, E-commerce platforms, GA4
Skills:
Excel, Firebase, AppsFlyer, Amplitude, Meta Ads, Adjust, Mixpanel