Performance Marketing Specialist

Experience: 2–3 years of full-time, hands-on performance marketing experience | Experience in other functions does not count towards this requirement | Designation depends on work and experience.

Location: Remote | Occasional Travel

Education: Graduates from any discipline, including engineering or marketing, and self-taught candidates are welcome.

Full Time: Freelancers/ Agencies please don't apply.

What are we looking for

• Experience in the Indian consumer ecosystem is essential. Brand-side work with a D2C, repeat-purchase, or geographically restricted delivery business is preferred. Agency experience is welcome if you have worked closely on a comparable brand.
• In-depth, hands-on understanding of both Meta Ads and Google Ads. Experience with newer acquisition channels such as mobile ad networks, TikTok and emerging AI advertising platforms, including LLM ads (where available) is preferred, not mandatory.
• Data & AI tools: Advanced Excel or Google Sheets; query writing for data extraction and analysis; and strong working knowledge of Claude, MCP connectors and practical data workflows.
• Exceptional command over numbers: able to read campaign, funnel, cohort, and unit-economics data, identify what is changing, and explain what action to take.
• Strong creative judgment: able to assess hooks, messaging, formats, and performance; brief designers and creators; and decide which new content and creative tests should go live next.
• Curiosity & Ownership: Understand why a campaign or creative works, form hypotheses, test them quickly, and take responsibility for outcomes rather than merely executing tasks.
• A strong bias for action: you'll be given freedom and expected to move quickly, make sense of ambiguous data, and figure things out.
• Responsible: Someone who owns budgets, reporting, and follow-through without constant follow-ups or management.

Please note: The job requires high ownership in a high-intensity work culture. If you are looking for a relaxed 9–5 kind of job, please do not apply.

What will you do

• Own paid acquisition across Meta and Google: Set up, launch and optimise campaigns, managing budgets, audiences, placements and geographic targeting against acquisition cost, conversion, revenue and ROI targets.
• Connect campaign performance to business results: Reconcile platform reporting with app, website, sales and order data. Investigate attribution gaps and identify what drives results across creatives, customer segments and geographies.
• Turn data into decisions: Maintain reliable daily, weekly and monthly reporting that explains what changed, why it matters and what action to take.
• Drive the creative testing pipeline: Identify the next hooks, messages, formats and variants to test. Brief designers and the influencer marketing team, prioritise assets, and use results to guide the next round of production.
• Work directly with creators when needed: Source and brief influencers, coordinate deliverables and ad permissions, and get content ready for campaign experiments.
• Build efficient workflows: Use Claude and MCP connectors to automate campaign setup, data flows, reporting and recurring analysis, with checks for accuracy before launch or use.
• Test new growth opportunities: Evaluate additional acquisition channels and run focused experiments where the audience, costs and business economics justify them.
• Coordinate campaign execution: Work with creative, product and business teams to align campaigns with launches, offers, delivery coverage and operational capacity.
• Execute influencer marketing when required: Directly identify, approach and negotiate with creators; manage briefs, deliverables, approvals and ad rights; and get content live for campaigns and experiments.
• Build visibility beyond paid media: Work on generative engine optimisation (GEO), answer engine optimisation (AEO) and experiments to improve brand discovery and drive relevant traffic.

Please note: Roles keep evolving. People who are willing to learn, adapt, take ownership, and proactively volunteer for new challenges tend to do exceptionally well in our ecosystem.

Who are we

• Market Leaders: We are one of India's largest food Companies, our portfolio includes brands like BOX8, MOJO Pizza, ZAZA Biryani, Wefit & more.
• A Profitable Company: We are one of the very few profitable start-ups! This gives us a platform to do the best work of our lives without worrying about the next fund raise.
• Funded by Legends: We're funded by the top VC/PE funds- Tiger Global, A91, IIFL & Mayfield. They have been behind the success of large internet companies like Flipkart, Zomato, RazorPay etc.
• Aggressive Expansion: We run 500+ Cloud Kitchens & 20 Brands in 7 cities: Mumbai, Pune, Bangalore, Delhi NCR, Hyderabad, Chennai & Kolkata. We aim to open 100 new kitchens every year!
• Amazing Team: Our founders are alumni of IIT Bombay and IIT Kharagpur. Our leadership team is from the top colleges- IITs, IIMs & CA rankers. On a side note, absolutely no-one from the leadership team has left us in the last 5 Years.

Why join us

• An opportunity to join a small lean team, we only hire 15 candidates every year
• Be part of a 10X scale-up journey over the next 5 years
• Work closely with the top management and founders, learn from the best
• Learn how a real profitable business operates and solve for tough real-life business problems
• See the real-time impact of your work on business