Performance Marketing Specialist

Location- Mumbai, Delhi

Experience: 2-5 years

DWAO - https://dwao.in

DWAO is India's Leading Digital Analytics and Martech Company, providing a range of services including assessment, readiness enablement, customized implementation, and ongoing training to help organizations attain digital maturity. We are India's leading partner for Adobe Marketing Cloud and Google Marketing Platform in the Asia Pacific Region.

DWAO enables marketers to improve their acquisition funnels, conversion rates, engagement, retention, and take advanced data-driven decisions based on our insights and data science models. We are serving clients across major industry verticals like BFSI, Telecom, Travel, eCommerce, Auto, Content, Media, and Entertainment.

With our unique support and implementation methodology, we are helping companies of all sizes across geographies, and our client list includes Fortune 500 companies and top brands like Airtel, HDFC, ZEE, ICICI, Reliance Capital, Lenskart, Nykaa, and many more.

We curate our solutions to your specific set of problems and work on a 360-degree approach to provide actionable insights out of your data to make important business decisions.

We help companies scale customer experience and drive more revenue to their business, armed with insights from our unique set of tools.

About the Role

We are looking for a results-driven Performance Marketing Specialist with 35 years of hands-on experience in Google Ads and Meta Ads (Facebook & Instagram). The ideal candidate will be responsible for planning, executing, optimizing, and scaling paid campaigns to drive high-quality leads, conversions, and ROI. The ideal candidate will be responsible for planning, executing, optimizing, and scaling paid campaigns to drive high-quality leads, conversions, and ROI.

Responsibilities

• Plan, execute, and manage Google Ads (Search, Display, YouTube, Performance Max) and Meta Ads (Facebook & Instagram)
• Develop and optimize paid media strategies aligned with business goals
• Conduct keyword research, audience targeting, and competitor analysis
• Create and manage ad copies, creatives, and A/B tests to improve performance
• Monitor daily campaign performance and optimize for CPA, ROAS, CTR, and conversions
• Manage and optimize campaign budgets efficiently
• Track performance using Google Analytics, Meta Ads Manager, Google Tag Manager, and other tools
• Set up and manage conversion tracking and pixels
• Prepare regular performance reports and insights for stakeholders
• Collaborate with creative, content, and design teams for ad creatives
• Stay updated with platform updates, ad policies, and industry trends

Qualifications

• 25 years of proven experience managing Google Ads and Meta Ads
• Strong understanding of performance marketing metrics and funnels
• Hands-on experience with lead generation and e-commerce campaigns
• Proficiency in Google Analytics, Ads Manager, Tag Manager
• Experience with A/B testing and landing page optimization
• Strong analytical and problem-solving skills
• Ability to manage multiple campaigns simultaneously
• Excellent communication and reporting skills.

Required Skills

• Google Ads
• Meta Ads (Facebook & Instagram)
• Google Analytics
• Performance Marketing Metrics
• A/B Testing