Role Overview: We are hiring a Performance Marketing Specialist to plan, manage, and scale lead generation campaigns across Meta and Google Ads platforms. This role is highly performance-driven, with a strong focus on ROI optimization, CPL reduction, and lead quality improvement, particularly for competitive exam segments such as NEET, JEE, CET, and Board exams.
Key Responsibilities
- Plan, execute, and optimize Meta (Facebook & Instagram) ad campaigns.
- Manage and optimize Google Ads campaigns (Search mandatory; Display & YouTube preferred).
- Monitor and continuously reduce Cost Per Lead (CPL) while maintaining lead quality.
- Create, test, and scale multiple ad creatives through A/B testing.
- Build and optimize lead funnels, retargeting campaigns, and audience segmentation strategies.
- Collaborate with the Design team for ad creatives and the Content team for compelling ad copies.
- Track and analyze daily, weekly, and monthly performance reports.
- Work closely with admissions/counselling teams to improve lead quality and conversion rates.
About Company: We, at Career Shapers (a part of Exzellenz Career Shapers Private Limited), are a team of young professionals dedicated to the advancement of students. Students could think of us as a friendly neighborhood guide who will handhold them from making the right career choice, choosing the right course/institution. Our innovative offerings have been designed exclusively for students aspiring to get into engineering and medicine.
