Performance Marketing Specialist

We're looking for a Performance Marketing Specialist who can lead, optimize, and scale paid campaigns primarily on Meta (Facebook & Instagram) while managing end-to-end social media strategy and execution. If you're data-driven, creative, and passionate about building high-converting funnels through paid media, we'd love to meet you.

• Plan, launch, and optimize Meta ad campaigns (FB/IG) for lead generation, conversions, and remarketing.
• Create and test ad creatives, copies, targeting strategies, and funnel experiments.
• Manage daily campaign budgets, pacing, and ROAS goals.
• Analyze performance using Meta Ads Manager and Google Analytics to generate actionable insights.
• Implement advanced strategies like Lookalike Audiences, Retargeting, A/B Testing, etc.

• Own and execute the social content calendar across platforms (FB, IG, LinkedIn, etc.).
• Coordinate with design/content teams for creative development.
• Monitor engagement metrics, respond to queries/comments, and manage the brand voice.
• Leverage organic + paid synergy for maximum brand visibility.

• 2–4 years of hands-on experience in Meta Ads (must-have).
• Strong understanding of performance marketing metrics (CPL, CTR, ROAS, etc.).
• Experience managing and growing social media handles with a consistent voice and tone.
• Familiarity with Google Analytics, Meta Business Suite, and reporting tools like Excel/Looker Studio.
• Creative thinker + data-driven executor.

• Experience with other paid channels (Google Ads, LinkedIn Ads).
• Exposure to marketing funnels, CRM tools, or lead management platforms.
• Basic knowledge of Canva, video editing, or ad copywriting.