Job Title: Performance Marketing Specialist (International Affairs)
Experience: 34 Years
Location: Dayananda Sagar University, Bengaluru
Role Summary
The Performance Marketing Specialist will plan, execute, and optimize digital campaigns to drive student leads, applications, and brand visibility for Dayananda Sagar University across paid channels.
Key Responsibilities
- Plan, run, and optimize performance marketing campaigns on Google Ads, Meta (Facebook/Instagram), and other relevant platforms.
- Manage lead-generation campaigns for admissions (UG/PG programs), tracking CPL, CTR, conversion rate, and ROI.
- Set up, monitor, and optimize campaigns using A/B testing for creatives, audiences, and landing pages.
- Collaborate with the admissions, branding, and content teams to align campaigns with admission cycles and key academic events.
- Track, analyze, and report campaign performance using Google Analytics and ad platforms with clear insights and action plans.
- Manage performance marketing budgets and ensure efficient utilization against defined targets.
- Coordinate with external agencies or vendors where required.
Requirements
- Bachelor's degree in Marketing, Business, Communications, or related field.
- 34 years of hands-on experience in performance marketing, preferably in education/edtech or services.
- Strong experience with Google Ads, Meta Ads Manager, and web analytics tools (e.g., Google Analytics, Tag Manager).
- Proven track record in lead generation and performance optimization.
- Strong analytical skills, Excel/Sheets proficiency, and comfort working with data and dashboards.
- Good communication skills and ability to work with cross-functional teams.
Date: 19-11-2025
Dr. D. Premachandra Sagar
Pro Chancellor, DSU
