Performance Marketing Specialist

Key Responsibilities:

• Plan, execute, and optimize Meta Ads (Facebook, Instagram) campaigns for awareness and conversions.
• Manage and scale Google Search, Display, and YouTube Ads.
• Run Amazon Ads for product listings and store sales.
• Conduct A/B testing on creatives, audiences, and copy to improve performance.
• Track and report key metrics: CTR, CPC, CPA, ROAS, and conversions.
• Work with the creative team to design high-performing ad visuals and videos.
• Analyze data to understand user behavior and improve ad strategies.
• Stay updated with ad platform changes, policies, and performance trends.

Requirements:

• 12 years of hands-on experience managing paid campaigns (internship or agency experience counts).
• Strong understanding of Meta Ads Manager, Google Ads, and Amazon Advertising Console.
• Knowledge of pixel setup, events, and conversion tracking.
• Basic understanding of Google Analytics, UTM tracking, and landing page optimization.
• Comfortable managing budgets and reporting performance to leadership.
• A data-driven mindset every rupee spent should have a purpose.
  

Bonus Points:

• Experience with Shopify, WooCommerce, or D2C e-commerce.
• Ability to write ad copy or understand what makes a creative convert.
• Familiarity with remarketing and funnel strategies.