Performance Marketing Specialist (Blockchain / Web3 / Fintech)

We are seeking a results-driven Performance Marketing Specialist with proven expertise in executing high-converting paid acquisition campaigns for blockchain, crypto, Web3, or fintech projects.

The ideal candidate brings deep knowledge of platform compliance frameworks, B2B lead-generation funnels, and performance optimization strategies tailored to regulated industries. This role requires a strategic thinker who can balance aggressive growth targets with strict advertising policies across global markets.

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Key Responsibilities

Paid Media Strategy & Execution

•            Plan, launch, and optimize paid campaigns across:

o           Google Ads

o           Meta Ads (Facebook & Instagram)

o           LinkedIn Ads

o           Crypto ad networks (where applicable)

•            Develop scalable B2B lead acquisition strategies for:

o           Blockchain development services

o           Token launch and advisory services

o           Crypto exchange development

o           Web3 consulting solutions

Creative & Funnel Optimization

•            Craft compliant, high-converting ad copies tailored to regulated crypto/fintech audiences

•            Design and optimize high-ticket B2B funnels

•            Collaborate on landing page strategy, CRO improvements, and messaging alignment

•            Execute structured A/B testing for creatives, hooks, bidding strategies, and targeting frameworks

Performance & Analytics

•            Track and analyze campaign performance using:

o           Google Analytics

o           Google Tag Manager

•            Maintain target CPL, ROAS, and ROI benchmarks

•            Deliver data-backed insights and actionable recommendations

•            Scale profitable campaigns while maintaining performance efficiency

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Required Skills & Experience

•            8+ years of hands-on experience in performance marketing (Blockchain/Crypto preferred)

•            Strong understanding of:

o           Crypto advertising compliance policies (Google, Meta, LinkedIn)

o           Ad account restriction management and risk mitigation

o           High-CPL B2B acquisition models

•            Demonstrated experience managing monthly ad budgets of $6,000+

•            Advanced data analysis and performance optimization capabilities

•            Strong copywriting skills for technical and investor-focused audiences

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Preferred Qualifications

•            Experience promoting:

o           DeFi platforms

o           ICO/IDO campaigns

o           NFT marketplaces

•            Understanding of tokenomics and blockchain business models

•            Experience executing international campaigns targeting:

·      Australia

·      UAE

·      Singapore

·      Europe

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Key Performance Indicators (KPIs)

•            Cost per Qualified Lead (CPL)

•            Lead-to-Conversion Ratio

•            Return on Ad Spend (ROAS)

•            Campaign Scalability & Revenue Growth