What This Role Is About
We are not looking for someone who knows marketing.
We are looking for someone who can
drive revenue through paid channels.
If you think in
CPL, CAC, ROAS, and conversions — not vanity metrics, this role is for you.
What You'll Do
Own Paid Acquisition (End-to-End)
- Plan, launch, and scale campaigns on Meta (primary) and Google (secondary)
- Own performance across the funnel — CTR to CPL to SQL to revenue
Drive Execution at Speed
- Launch and iterate on campaigns continuously
- Test creatives, copy, targeting, and landing pages
- Shut down underperforming campaigns quickly and scale what works
Performance Tracking and Optimization
- Track and optimize for CPL, CPQL, CAC, ROAS
- Build and maintain daily performance dashboards
- Identify funnel drop-offs and fix them with urgency
Creative and GTM Thinking
- Work closely with content and design to create high-converting ads
- Bring insights on audience behavior, messaging, and positioning
- Think beyond targeting — focus on conversion
Experimentation and Growth
- Run structured A/B tests across creatives, hooks, audiences, and landing pages
- Build a repeatable experimentation engine
- Continuously improve efficiency and reduce acquisition costs
What We're Looking For
Must-Have
- Hands-on experience running performance marketing campaigns
- Strong understanding of Meta Ads (mandatory)
- Working knowledge of Google Ads
- Clear understanding of key metrics: CTR, CPL, CPA, ROAS, funnel conversion
- High ownership and ability to operate independently
- Comfortable working in a fast-paced startup environment
Strongly Preferred
- Experience in real estate, high-ticket B2C, or lead generation businesses
- Exposure to managing meaningful ad budgets
- Strong copywriting instinct for ads and hooks
- Basic understanding of landing page optimization
What Success Looks Like
- Consistent improvement in CPL and CPQL
- Higher conversion rates across the funnel
- Strong experimentation velocity
- Clear, measurable impact on revenue
One-Line Summary
You will be responsible for converting ad spend into revenue, consistently.
