Performance Marketing

Job Title: Paid Media Executive

We are seeking a results-driven Paid Media Executive to develop and execute data-informed marketing strategies. The ideal candidate will manage all paid digital marketing campaigns, optimize performance across platforms, and drive measurable results in customer acquisition, retention, and engagement.

Key Responsibilities:

Strategy & Planning:

Develop and execute performance marketing strategies across channels (Google Ads, Meta, LinkedIn, etc.).

Plan campaigns with clear ROI and performance goals aligned with business objectives.

Campaign Management:

Manage end-to-end paid marketing campaigns, including budgeting, targeting, and creative execution.

Conduct A/B testing to optimize ad creatives, audience segmentation, and bidding strategies.

Analytics & Optimization:

Monitor campaign performance using analytics tools (Google Analytics, SEMrush, etc.).

Regularly analyze and report on KPIs like CTR, CPA, ROAS, and conversion rates.

Identify trends and insights to optimize performance and budget allocation.

Collaboration & Coordination:

Work closely with content and design teams to develop high-performing creatives.

Collaborate with product and sales teams to align marketing efforts with the sales funnel.

Market Research:

Stay updated on industry trends, competitor strategies, and platform updates.

Leverage insights to implement innovative campaign strategies.

Requirements:

Education: Bachelor's degree in Marketing, Business, or related field (MBA preferred).

Experience: 1–3 years of experience in performance marketing or related roles.

Proficiency in tools like Google Ads, Meta Ads Manager, LinkedIn Ads, and analytics platforms.

Strong understanding of digital marketing metrics and data analysis.

Proven ability to manage budgets and deliver measurable results.

Excellent communication and project management skills.