Performance Marketing

Company Description Quad AI School of Technology & Management is an industry-ready program with a strong focus on 100% AI employability, designed to prepare learners for modern technology and management careers. Founded by alumni from IIT and IIM along with education-focused investors, Quad AI currently operates campuses in Bangalore, Mangalore, and Patna, with expansions planned in Hyderabad and Mumbai. Learners join a growing network of professionals and educators committed to advancing AI-driven education.

Role Description The Performance Marketing role is a full-time, on-site position based in Bengaluru. The individual in this role will plan, execute, and optimize digital marketing campaigns across multiple channels to drive admissions, brand awareness, and lead generation. Day-to-day responsibilities include managing paid media campaigns (such as search, social, and display), tracking performance metrics, analyzing campaign data, and preparing regular reports and insights. The role also involves conducting audience research, collaborating with academic and admissions teams to align marketing initiatives with program goals, and testing creative and messaging variations to improve conversion rates. The individual will be expected to stay current with digital marketing trends and tools, ensuring continuous improvement of campaign effectiveness and ROI.

Qualifications

• Candidates should possess Market Research skills to understand target audiences, competitor offerings, and emerging trends in education and AI.
• Candidates should possess Marketing Strategy skills to plan, execute, and optimize performance marketing campaigns that align with institutional goals.
• Experience with digital advertising platforms (e.g., Google Ads, Meta Ads), analytics tools, and marketing automation is highly beneficial.
• Strong analytical abilities, proficiency in interpreting campaign metrics, and data-driven decision making are preferred.
• A bachelor's degree in Marketing, Business, Communications, or a related field is desirable; prior experience in education or edtech is an advantage.
• Ability to work on-site in Bengaluru, manage multiple campaigns simultaneously, and adapt to a fast-paced, growth-oriented environment is expected.