Performance Marketing

Rajwaa & Epiphany

WE ARE HIRING | PERFORMANCE MARKETING SPECIALIST

Location: Mumbai

Employment Type: Full-Time

We are looking for a results-driven Performance Marketing Specialist to lead and optimize digital advertising campaigns with a strong focus on lead generation, customer acquisition, conversion, and measurable business growth.

Key Responsibilities

• Develop, execute, and optimize performance marketing campaigns across Google Ads, Meta Ads, LinkedIn Ads, and other relevant platforms.
• Plan and manage digital campaigns aligned with business and revenue objectives.
• Drive high-quality leads and improve conversion rates through effective targeting, campaign optimization, and funnel management.
• Monitor key performance metrics including CPL, CPA, CTR, conversion rate, ROAS, and campaign ROI.
• Conduct audience research, competitor analysis, keyword research, and market analysis.
• Develop and implement remarketing, retargeting, and lead-nurturing campaigns.
• Conduct A/B testing of creatives, ad copies, audiences, landing pages, and campaign strategies.
• Coordinate with creative and content teams to develop performance-focused marketing assets.
• Implement and monitor tracking, pixels, conversion events, UTM parameters, and analytics.
• Manage marketing budgets effectively while maximizing campaign efficiency and ROI.
• Prepare regular performance reports, identify trends, and provide actionable recommendations.
• Continuously evaluate new platforms, tools, and digital acquisition opportunities.

Candidate Profile

• relevant experience in Performance Marketing / Digital Marketing.
• Strong hands-on experience with Google Ads and Meta Ads.
• Good understanding of paid media, lead-generation funnels, conversion optimization, and digital analytics.
• Strong analytical and data-driven approach to decision-making.
• Ability to independently manage campaigns, budgets, reporting, and optimization.
• Strong understanding of marketing metrics and ROI-driven campaign management.
• Excellent communication, organizational, and problem-solving skills.
• Experience in events, entertainment, experiential marketing, exhibitions, IPs, or creative businesses will be an advantage.

What We Are Looking For

A professional who can take end-to-end ownership of performance marketing, identify growth opportunities, generate qualified business leads, and deliver measurable results.

Interested candidates can share their CV along with details of relevant campaigns/projects handled.

Mumbai | Full-Time

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